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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] say soccer equipment market heavyweights, none other than non Adidas. This football started in 1948 with the German sports brand companies are now in the soccer equipment market is still occupying nearly 40% share of the revenues in 2013 reached nearly $ 2.4 billion. As the world's largest sports football, its main markets in Europe, proximity and easier, which became the headquarters are in Europe, Adidas has been proud of chips. Adidas and the World Cup of origin, dates back to the 1970s - Adidas in 1970 sponsored the first World Cup. Last year, Adidas and FIFA official completion of the renewal of the contract, Adidas will be the official partner of FIFA until 2030. ? 60 years of marriage as Adidas CEO Herbert Hainer (Herbert Hainer) said: "Football has been part of the Adidas brand DNA, the tradition is a beacon brand continues." However, the late 1960s, American companies started by running Nike seems to have come from behind the trend, 2013 Nike's revenues in the football market has reached $ 2 billion, accounting for nearly 30% market share. In fact, Nike into the football market is only just 20 years; in 1994, when the World Cup "settled" in the US, and on occasion Nike. 2014 years Yes World Cup year, the two sporting goods giant is bound to expand the party Enter the Dragon. Adidas CEO Hainer at the beginning of the performance of his ambition: "2014 is not just in football, but belongs to Adidas football years." This is als jordan retro 14 white/fuchsia blast/black o in line with the style of the World Cup official sponsors, official logo, mascot, an official with the ball, all the officials and staff apparel suppliers, advertising and other equity on the sidelines like a Kung Fu in hand, Adidas resounding: I'm the king, Other sports brand Please step aside. On the other hand, did not get an official interest in the World Cup it appears Nike "warmth" Many, Nike global creative director responsible for the World Cup Rorty Martin (Martin Lotti) recent interview said:? "The World Cup and the Olympic Games is very Like, all the teams are countries with a strong collective sense of honor, Nike need to do is to use creativity to the perfect combination of patriotism and football. "evasive, emphasizing the product itself creative, while fans evoke sympathy, but also with Nike their way to "play" the World Cup. shirt sponsorship interpretation of marketing "offensive" On the Brazil World Cup, Nike will provide 10 team jersey, namely: Australia, Brazil, Croatia, England, France, Greece, Netherlands, Portugal, South Korea and the United States team. Wherein the hot favorite to win Brazil, England, Portugal and other popular team is bound to be resistance, Kebo lot of attention, and the locking Nike US team will also ensure a stable position in the North American market. The Adidas sponsored by reducing the number of teams from 12 at the last World Cup for nine, namely: Spain, Argentina, Colombia, Germany, Japan, Mexico, Nigeria, Bosnia and Herzegovina team and the Russian te Cheap jordans online air jordan 11 blackout for sale am. But Spain, Argentina, Germany formed the "Adi defending World Cup champion team" can not be underestimated. However, notably when the two fight each other brand chiefs, PUMA slowly from behind to catch up, this year's World Cup in Italy, Switzerland, Ivory Coast, Algeria, Cameroon, Ghana, Uruguay, Chile support a total of eight countries PUMA team wearing jersey. The shares of the new forces will inevitably whipped up a whirlwind in the World Cup. is easy to see, once dominated Europe, Adidas seems to have lost its dominance over the national team has been put on a face-lift or PUMA Nike jersey. This Adidas spend a lot of money on the World Cup official sponsors of interests are inextricably linked. Sponsored star shoes also learned In addition to shirts, Adidas and Nike sneakers became another piece of competing battlefield. According to sports marketing research firm Repucom released last week by the market value of the world's top ten most football star ranking, and Nike signed six people, three people belonging to Adidas camp. Nike-sponsored Portuguese grams? Ronaldo (C Lo) with 86% of global visibility led the rankings. The 2013 year-shirt printed with his name, sold more than one million. Macy's Adidas sponsored global visibility was 76%, ranking second. Repucom believes, C Lo active on social networks will help enhance its market value. C Lo on Twitter (Twitter) already has 26 million fans, while "reticent" Messi is only 2 million followers. This year the World Cup, both bouts will also jordans on sale mens campaign for their respective brand owner. And Iniesta, Pique, Torres, Neymar, Casey, who also is a lot of attention boots. Nike, Adidas also released as early as the beginning of new boots to expand media sound volume: In fact, the sponsor players, Nike and Adidas also have their own small mind. In most cases, sponsors will remain star jerseys and sneakers brand consistency, so "do the wedding dress for others" is. However, there are also slip through the net. While Adidas is the German team shirt sponsor, but the "German tanks," more than the big players are wearing Nike boots. Before a match between Germany and Poland, the attentive audience was surprised to find that there are nine German starting players wear Nike boots. But Adidas denied that they failed to "identify what", said the German team of 27 people, 14 people are wearing Adidas shoes. On the other hand, wearing Nike jersey, but Van Persie put the ball Adidas boots. It is seen in a game between the two sides of the situation in jersey boots the battle. allow advertisers to more severe advertising has become the two giants of each World Cup Taking a propaganda tradition, but also each of the parties to "show off" their time. Of course, as an official sponsor and unofficial sponsor of the difference, Adidas "perfectly justifiable", Nike can only "the cover of darkness." As early as the end of 2013, Adidas began the first round of the offensive. One ad, called Samba series (Samba Collection) will be the Adidas brand and unique Brazilian styl cheap foamposites e together, and in just two months, the video hits will easily break the 12 million times, has become Adi was the highest Ad Rank. And in a few weeks, Nike will give a comeback, one called Dare to Brazil (Dare to be Brasilian) advertising through virtual Brazilian players and coaches indirectly classic Nike brand and the Brazilian World Cup cleverly linked . However, 5.5 million hits some seem inferior. In the next few months, Nike fell into silence, then Adidas has released a series of three series of ads, two of which are on the official World Cup ball (Brazuca): I am Brazuca and Brazuca Around the World series , where "I am brazuca" as the official football introductory video, click-through rate on YouTube nearly four million (FIG), which does not include secondary spread to other sites. Brazuca Around the World Series as a supplement to the former, for all the participating countries each made a "personal custom", arouse the enthusiasm of the fans native countries and resonance, click on the total amount of the series also quickly reach thousands of levels. Another ad Fastor Fail was mentioned before about the boots, Adidas housekeeping star Lionel Messi portrait appearance, his speed and skill demonstrated vividly. Advertising a Macy's fans flocked to tens of millions of hits is the best witness. No wonder Adi official vowed: Adidas World Cup this year will sell 2 million pairs of shoes. We can say that the advertising campaign before April just preheat the two sides, culminating in the World Cup ap buy cheap jordans online proaching real time comes. Everyone knows that there will be over one billion viewers attention to this feast. April 1, Nike took out his ace in the hole, stroke on everything (RiskEverything) ad first appeared in the major media and social networking sites, C Ronaldo, Neymar and Wayne Rooney pack in the video, RBI everything, ready to go onto the court, just as the title of general, meaning the World Cup approaching, Nike is ready. Because of the big players to join in the ad, please come out a month later easily break a thousand hits. However, Nike's advertising storm did not stop, and four years ago, the future of advertising writing (Write the Future), like one called the winner leaving (Winner Stays) advertisement published in late April, Nike resorted to all Benni, C Ronaldo, Neymar, white, Alessandro Nesta and so so gorgeous lineup plus World Cup Stadium simulation scenarios, and even Hulk appear on camera, four minutes superstar meal audience applauded again and again. And the video's Youtube hits has reached a staggering 70 million. As unofficial sponsor, Nike used "Superstar policy" once again "ambush" Adidas. ? As Mark Parker, Nike (MarkParker) said: "Energy World Cup is amazing, we hope to use these energies to affect our customers and enhance our brand, and ultimately be able to establish our leadership in football." Nike overwhelming, as the official sponsor Adidas positive nature to fight back. May 24, Adidas resorted killer, led by a Messi, Ozil, Alves, Suarez, pigs, and other portrait Ha cheap air jordans rvey joined the advertising "dream: desperate" (The Dream: All in orNothing) formally launched, with Nike different virtual World Cup scene, Adidas in the video without reservation all the official use of available equity, official logo, with the ball, the official trailers, courtside advertising, real World Cup venues, and more. The ad only ten days on the line, hits on YouTube already climbed 30 million. I believe in occasion of the World Cup approaching, this figure will have a new breakthrough. Written after title from the World Cup began only a few days, the two brands will be the main competition intensified, both inside the stadium or outside the stadium, traditional media and new media, are the two sides fighting on the battlefield. Although the Nike sporting goods market as a whole in the lead, but still in the adidas football field behind. But the face of an increasingly competitive football market, as the slogan of both parties' fight on everything "and" desperate "battle" life and death "is already started. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.) & Nbsp;OFF-WHITE x Air Jordan 1 sale information has not been released, this high popularity shoes seems to ignore all the fans and other bitter torture. warriors star Durant recently put the shoes on the foot, and chose four pairs of shoelaces in the fluorescent green shoelaces collocation. 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(global shoe network; Lyra editor)his name is Iverson Allenhis confidence will never throw in the towel basketball in his hand like magic and were not fullsee his footsteps ghost dance wrath he likes the game he sometimes said that he is not a good person marijuana, guns, strike, these troubles is related to his name. he's a great player, .even God says that he can't do anything his dream is to become Michael · Jordan the embarrassment is in his hand on MVP.how to resist how to resist his layup is always so beautiful How to reverse how reverse can not erase the memory of the 2001 led the Philadelphia advance to meet Kobe ESPN experts have said that this round is no sense Stamps has sounded the battle hymn of the he tells us what is called incredible his achievements have long been a mark in the history of he tells us what is called the incredible he always gives us too many surprises gorgeous data he always proud of not to put his opponent in the eyes of his great has long been more than Magic Johnson he can go past Jordan after provocationhe could play as the shadow follows the form of The second fans around the world are cheering for him My body is all don't have to answer the truth he brought us too many miracles his eyes are kind of a melancholy even God will quietly cry this is his life who does not expect him to live he does not have to respect and fear anyone he used every game as his last .don't give up in any case. 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